Forget the toasters and champagne flutes: More engaged couples are doing a different type of wedding registry that allows them to collect cash for a down payment on a home. It’s been reported that about 15 percent of registries are to raise down-payment funds for a home and another 15 percent are for home-improvement funds to pay for upgrades like a new roof or furniture.
Recently, a new marketing campaign from a Central Pennsylvania home builder is reaching out to engaged renters and showing them how they can start married life as first-time home owners by signing up for a Wells Fargo Bank gift registry called the New Home Bridal Registry to help save for a down payment on a home.
Family and friends can make deposits into the account as a wedding gift, but they must keep a record of who gave what amount, in order to follow tax rules. The couple can then use the money in the account to buy a home. They’re not obligated to purchase a Keystone home either. However, they are obligated to use Wells Fargo as their mortgage lender.
The builder is promoting the campaign—“Say ‘I Do’ to Your New Home”—on Pinterest with a contest that urges followers to build a board named #SayIDoKCHContest by Nov. 14 for a chance to win a $250 Bed, Bath and Beyond gift card. Participants on Pinterest can also view images of the builder’s model homes and floorplans as well as learn more about the “‘I Do’ to Your New Home” campaign through the builder’s own board, “Happily Ever Starts Here.”