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Apr 28

5 Selling Mistakes to Avoid

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1. Banking on the Overnight, High-Dollar Sale

All the news points to the heat and low-inventory trends in today’s market. However, it’s wise to have your agent do a thorough market analysis of sold homes nearby.  The good news is that most areas of Puget Sound are experiencing price appreciation. Still, homes that sell for top dollar do so for a reason… so give me a call. A quick move requires competitive pricing.

2. Under-Staging

Too many sellers think “low inventory” equates to low competition. Even when pickings are slim, staging is always important for sellers to get top dollar. If buyers believe there’s limited opportunity to get the home they’re dreaming about, an understaged listing can demotivate the already anxious.

3.  Unwanted Buyer Gifts

Contrary to many sellers beliefs, most buyers don’t want to make critical repairs and updates when making a purchase. Anytime you think, “We’ll leave that for the buyers,” remember that you need a buyer to actually close the deal.

There’s real value of making critical repairs: check out NAR’s 2014 comparison of repair costs vs. resale value of home repairs for real numbers on how much they stand to make with improvements.

4. Scenting Strain

In an effort to “sweeten” the showing, some sellers can go too far… making your house smell TOO good can be just as awful as bad smells.

As a part of your staging plan, don’t leave the “scenting” to chance. Here are some of easy smell-neutralizers that can deodorize without overwhelming:

  • Bowl of Vinegar Overnight — Sit a bowl of vinegar in a smelly room overnight and it will help soak up the unwelcomed odor.
  • Happy Hour Spray — Add 2-parts water and 1-part cheap vodka into a spray bottle and spray almost any area in the room. The mixture grabs the smell and evaporates.
  • Have Coffee and an Orange — Coffee grounds and orange peels are great odor neutralizers. Add one of them to a bowl in the room, inside the trash can, or down the garbage disposal to ensure showing-friendly smells.

5. Not Protecting Privacy

Like it or not, showings can be an information security risk sellers sometimes don’t consider in the excitement of trying to sell. When thinking “declutter” consider “what lies beneath” – from important documents to valuables, like jewelry and electronics. Sellers should think about things they need to protect from the strangers that will be going through their homes.

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